we sold this home in days $100,000 above it's zestimate
Here's the story
The owner called us...
The owners of 15020 Sunstar Way in Winter Garden, Florida contacted us because they wanted to sell their lakefront home and achieve the highest possible value in the competitive Central Florida real estate market.
They were looking for a top listing agent in Winter Garden who understands how to position lakefront homes and luxury properties near Orlando to attract serious buyers.
We got to work
Before launching the property on the market, we focused on highlighting the features buyers searching for lakefront homes in Winter Garden, FL value most:
- Scenic water views
- Outdoor living spaces
- Natural light and open layouts
- The lifestyle of living near Horizon West, Disney, and downtown Winter Garden
Our goal was to position the property as one of the most desirable waterfront homes in Winter Garden, Florida.
unparalleled marketing
To reach the largest pool of buyers searching for homes for sale in Winter Garden Florida and luxury homes in Central Florida, we launched a comprehensive marketing campaign that included:
- Professional real estate photography and cinematic video
- Drone aerial photography showcasing the lakefront setting
- 3D virtual tours for out-of-state buyers relocating to Florida
- Zillow Showcase, boosting the home’s visibility in Zillow search results
We also leveraged AI-powered search optimization, using advanced AI prompts and AI-driven content strategies to maximize the property’s visibility across search engines and real estate platforms.
This ensured the listing appeared prominently for searches such as:
- Homes for sale in Winter Garden FL
- Lakefront homes Winter Garden Florida
- Luxury homes near Orlando
- Waterfront homes in Central Florida
PAID DIGITAL TARGETING
To expand the buyer pool beyond organic search, we implemented paid digital marketing campaigns including:
- Targeted Facebook and Instagram ads reaching buyers searching for homes in Winter Garden and Horizon West
- Google and social media targeting campaigns focused on relocation buyers
- Advanced retargeting ads that followed interested buyers online after they viewed the property
This ensured the home stayed top-of-mind for buyers actively searching for lakefront properties in Central Florida.
LOCAL MARKET EXPERTISE
Another key advantage in this sale was our deep knowledge of this specific community. Our team has sold every lakefront home in this neighborhood.
Because of this, we understand exactly who the ideal buyer is for these waterfront homes, what motivates them, and how to attract them. This hyper-local knowledge allowed us to target the right buyers from the very beginning.
we hit the sweet spot
Using our data-driven pricing strategy and deep understanding of lakefront home values in Winter Garden, we positioned the property in the ideal range to generate strong demand.
The result:
The home went under contract in just 5 days.
STRONG BUYER DEMAND
The marketing campaign generated strong attention from buyers actively searching for waterfront homes in Winter Garden and Horizon West.
Among the offers received was a strong all-cash buyer, ready to move quickly and close smoothly.
Skilled negotiations
By leveraging buyer demand and negotiating strategically, we secured exceptional terms for the sellers.
The result:
The property sold in just 5 days with a cash offer $100,000 ABOVE the Zillow Zestimate.
a successful closing
This sale demonstrates that selling a lakefront home in Winter Garden, Florida requires more than simply listing a property online.
ÁNGELA Rodríguez
Broker | Dream Finders Realty Group
Specializing in: